Defining the critical behaviours that bring company values to life
Tracking culture to measure progress and business impact
Embedding values throughout every stage of the employee lifecycle
The challenge
ENGAGE worked for several years with a major player in the fast-changing media industry. Faced with rapid sector transformation, the company realised that its values were a competitive differentiator. It enlisted ENGAGE to help create a new set of values and behaviours as the basis for its culture.
The solution
We conducted a combination of leadership workshops, manager sessions, employee focus groups and an organisation-wide culture audit. We applied our culture gap and culture activation analysis to the findings and developed a final set of data-driven core values and behaviours, defining the target culture.
These were then brought to life using clips from the company’s global TV and film productions, helping employees understand what the values and behaviours looked like in practice.
Our next step was to support the organisation in embedding the agreed values and behaviours throughout the business, and at every stage of the employee life-cycle – from recruitment through to alumni activity. Our long-term, partnership approach meant we were able to help the organisation measure its progress on living the values at every level.
Using a range of bespoke survey approaches, we were able to demonstrate that its focus on values and behaviours has had a measurable impact on business performance.
The impact
The values and behaviours we identified with the organisation have helped the company to focus on its core principles during a period of intense transition. Maintaining a clear focus on culture has been instrumental in creating a sense of consistency and familiarity during this time, particularly as the firm went through two significant mergers. The company turned its new values-led culture into commercial success; hitting ambitious subscription targets, delivering on its content strategy and achieving double-digit revenue growth.
Our client is a leading premium television and streaming business operating across Central, Eastern and Southern Europe, offering a mix of international content and locally produced programming. It has established a strong reputation for developing high-quality original dramas and documentaries, combining traditional subscription TV channels with a rapidly growing streaming platform. As part of a global enterprise, the European business represented one of the most strategically important international growth regions.
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