Culture matters.
Strong cultures create highly engaged teams, who deliver 21% higher productivity.(a)
Organisations with highly engaged cultures see 10% higher customer loyalty and 17% higher sales performance.(b)
Executives attribute 63% of a company’s market value to its reputation.(c)
Organisations with strong cultural alignment have been shown to achieve 4.4x higher revenue growth and 4x higher EBITDA.(d)
Your strategy defines where you’re going. Your culture determines whether you’ll get there.
Culture is the shared values, behaviours and beliefs that shape how people work, make decisions and interact every day. It’s what turns ambition into action.
The best cultures drive performance, fuel innovation, strengthen collaboration, and keep customers at the heart of every decision.
Simply put, culture is the difference between good intentions and great results.
Strong cultures that consistently drive success are built on six core principles.
Define the culture you need to deliver your strategy, not just the culture you have today.
Focus on behaviours to ensure values are translated into specific actions.
Measure what matters to show that culture is not a soft concept; behaviours can and should be assessed.
Create accountability by recognising and rewarding positive behaviours and addressing those that undermine performance.
Embed culture everywhere to shape the entire employee experience from pre-hire interactions, performance and progression, right through to exit and alumni.
Bring it to life through leadership role-modelling and powerful storytelling to reinforce it every day.
Strong cultures don’t happen by accident. They are deliberately defined, measured, reinforced and lived.
Ready to ENGAGE?
ENGAGE helps organisations define and activate cultures, uniquely aligned to their business goals. Using a data-driven approach, we identify the critical behaviours and mindsets needed to bring that culture to life, enabling people to thrive and drive success.
Captured in a tailored Culture Blueprint, we outline a practical framework for achieving a future state that is both aspirational and actionable, supported by culture interventions that establish top-down and bottom-up accountability and embed shared ownership of your unique culture at every level.
Our 
Success Framework provides a structured yet flexible approach to delivering sustainable, people-led success through your culture.
Want to find out more?
Download the Target Culture Framework paper to learn more about how this helps clients embed strong cultures that consistently drive success.
A different approach focused on helping organisations build cultures that drive success.
Our Target Culture Framework is…
We treat culture as a measurable business asset. Like financial, customer and employee metrics, we believe culture should be assessed using robust data and evidence.
We start with your business strategy, not a generic culture model. We define the specific culture and behaviours that will help you achieve your goals.
Generic values create generic cultures. We help uncover what makes your organisation distinctive and turn it into a source of competitive edge.
There is no universal “best” culture. Every organisation is different. That’s why we design a culture approach around your people, your challenges and your ambitions.
Our approach doesn’t create cultures designed for posters and words on the wall. We help organisations shape cultures that deliver results.
Creating high performance culture. Owning success.
Ready to ENGAGE?
Please do get in touch.
414-416 Metal Box Factory
30 Great Guildford Street
London
SE1 0HS
T: +44 (0) 203 176 4531
E: [email protected]
Sources:
(a) Worldmetrics – Workplace Culture Statistics 2026 [worldmetrics.org]
(b) Talkspirit Key Employee Engagement Data from Gallup’s 2024 Study [talkspirit.com]
(c) Weber Shandwick – The State of Corporate Reputation 2020 [webershandwick.com]
(d) AON – The Impact of Organisational Culture on Business Performance 2026 [aon.com]